32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we released the world-wide 2022 advertising and marketing technological innovation landscape, soon after having a year off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we actually produced it fully interactive at martechmap.com, the place you can lookup, filter, zoom, and more. It is really wild.
But even with its brain-boggling scale, the martech landscape has constantly been a sidebar to the authentic tale of how know-how is altering internet marketing. The seriously interesting stuff for me is how entrepreneurs leverage these equipment with strategy, expertise, and imagination to attain impressive results for their corporations and their customers.
This is why The Stackies: Advertising Tech Stack Awards are my beloved group party in the martech market. Each and every 12 months, marketers enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the particular products they use. But the ideal ones convey how they consider about their stack conceptually. How does it fit into their organizational running procedure? How does it assist their customer journey?
Collectively, they give us some perception into how martech is staying used.
And, due to the fact it’s also a fun awards application, numerous design and style their stack slides with a little added pizzazz. Not essentially pertinent to the stack’s mission, but entertaining to check out.
This 12 months, 32 firms sent in stack illustrations. You can see all of them in the totally free Point out of Martech 2022 report we launched yesterday — The Stackies commence on web page 31. (And if you want to check out the ones from prior several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each competent entry to a non-gain. In the past, we have donated to businesses that market range and inclusion in martech. This year, supplied the terrible circumstance in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Every 12 months, we also choose five “winners” for the awards. I place winners in rates due to the fact, while the ones we pick out are great illustrations of martech stacks that have introduced something especially practical or resourceful to their visualization, everyone who contributes to The Stackies is a winner in my eyes. The martech community as a whole wins from this impressive corpus of actual-environment stack illustrations.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is primarily immense for providers who enter The Stackies several several years in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the five winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this yr with up-to-date slides, and wow, they are critically brilliant. They entirely qualify as successful entries once more.
Nonetheless, we wanted to distribute the enjoy a little bit to contributors who didn’t just acquire past calendar year. So even though we didn’t opt for them as winners for 2022, they actually deserve to be regarded as “standing winners” from final 12 months.
Below they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to lead to The Stackies! These kinds of a great way to aid the broader martech local community.
5 Martech Stacks from New Winners in 2022
Even now, selecting five winners among all the remaining wonderful entries was challenging. These are the ones we chosen, but I strongly inspire you to down load the full established in the State of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to people providers to let them know you take pleasure in their contributions.
Our 5 picks, in alphabetical purchase:
Once again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so many amazing entries from the AMA, Annum, Cvent, Digital Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Examine them all out.
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