MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you read the twitterings? The chirpings? The excitement? We’re fired up to have been highlighted in MarTech Outlook.! MarTechOutlook...
martech
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
1 of the perennial criticisms of the martech landscape is that “most of these goods all do the same thing.”...
32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we released the world-wide 2022 advertising and marketing technological innovation landscape, soon after having a...
The latest data on martech and marketing ops careers, and an ode to spreadsheets
Fifty percent of martech and advertising ops pros acquired a advertising in the earlier yr. Extra correctly, 50 percent of...
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a long, a lot-necessary loved ones holiday vacation — practically solely electronic-free...
Marketers keep replacing major martech apps, integration #1 factor for replacements
My mates at MarTech.org just lately introduced their most recent Martech Substitute Study 2022, wherever marketers shared which applications they’ve...
Think the martech landscape is big? Here’s the size of the software industry overall
About the 11 a long time that I have been publishing the martech landscape, as it mushroomed from ~150 methods...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic...
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel,...
